Value Analytics
The equation (above) illustrates the importance four contributing aspects...
– Quality – Service
– Price – Time
each of which play a determining role that we define as VALUE.
One can quickly relate to how INCREASING QUALITY results in GREATER VALUE. Conversely, it is simple to
follow how LOWERING QUALITY results in DECREASING VALUE.
Q: How then is QUALITY defined?
A: QUALITY (and therefore VALUE also) is usually subjective,
meaning one customer is likely to esteem one aspect of Quality
differently than another. As such, we choose to show these
aspects of Value in italics.
The identical relationship is also true for Service.
Q: Why do we place such an emphasis on SUBJECTIVITY?
A: It's been said that "perception is real." Therefore since each
person's subjectivity defines their perception that same
subjectivity then creates a unique or individual understanding of
Value.
Let's explore the UNIQUE attributes of GuardDog Surveillance Systems that continuously add VALUE...
QUALITY
To some, quality may be an internal measure - "We try to do good."
To others, it may be an external measure, "We build good stuff." At
GuardDog Surveillance Systems, Quality begins with each person
and it never ends.
Our products, systems and installations are literally “on trial” 24/7 –
365 days a year. For that reason alone, we are always seeking to
improve our quality – regardless if that means developing better
products, improving internal and external systems, employing
superior installation methods or simply going the extra mile to serve
a customer.
Regardless of how good our product or service may be, there's
always room for improvement - please let us know where or how we
can get better. The only true measure of our quality is how you, our
customers, subjectively define quality.
We're not shy about asking you - our customer - how we "measure
up," so please don't be shocked if/when we ask and please be candid
with your observations - we ASK because we're always trying to
improve.
SERVICE
Service (like Quality) at GuardDog Surveillance Systems begins
with each person and it never ends.
First, GuardDog Surveillance Systems DOES NOT sell "Service
Contracts!" Why not? Our systems are designed, built and
installed in such a manner that a service contract (paid for by
you) would be a poor investment of your resources. You would
literally be paying for "services" from which you'd never receive
any benefit. For this reason alone, we don't do it.
Our products, systems and installations are literally “on trial”
24/7 – 365 days a year. Thus, our service must also support that
kind of “trial.”
Every Internet connected system we build has the installed
capacity to be remotely serviced – 24/7 – 365 days a year and
most of the time we can solve routine issues remotely.
We use only the industries most proven products and installation
methods. When we complete a project, everything works and we
guarantee our material and workmanship for one year.
All that said, from time to time “stuff breaks.” If a failed
component is within manufacture warranty, your cost of
replacement is only our service time. We service other people’s
installed equipment as well as our own – if you purchased the
system and installation from GuardDog Surveillance Systems you
automatically receive a 25% discount off our standard service
rates.
PRICE
Total Cost of Ownership (TCO) is a concept that most people
understand. Simply stated, the initial purchase PRICE of a product
or service is only a portion of that product's or service's cost. As
such, if bottom dollar of the initial purchase is your primary
interest, please allow us to be candid – GuardDog Surveillance
Systems is NOT a good fit for you.
Wow – that’s open honesty, what do you mean?
GuardDog could easily provide systems that are bottom dollar
LEAST expensive… We choose not to because in doing so we
would be forced to compromise VALUE.
We NEVER compromise VALUE.
Though our initial Price is likely to NOT be the lowest bottom
dollar, your total cost of ownership – cost over the life of the
installation – will be lowest when you install a GuardDog video
security system. The following highlights some of the reasons
we’re NOT the lowest initial cost in our market:
Time is a variable that plays an increasingly vital role in every
customer’s businesses. Quality, service and cost mean little to
any consumer if that consumer cannot get the product (or
information) when they need it. Translating this statement into
a video security system relevant concept…
GuardDog Surveillance Video Systems are simple to use and
our after-installation training service provides our customers
assurance that they will know how to operate their system.
Every GuardDog Surveillance Systems customer knows how to
get what they want/need when they need it – our industry unique
30/120-day Optimization Service Guarantees it!
Of course VALUE is more than just a linear formula – it’s a culture that must be cultivated throughout the entire organization.
At GuardDog Surveillance Systems, VALUE is our culture
– Quality – Service
– Price – Time
each of which play a determining role that we define as VALUE.
One can quickly relate to how INCREASING QUALITY results in GREATER VALUE. Conversely, it is simple to
follow how LOWERING QUALITY results in DECREASING VALUE.
Q: How then is QUALITY defined?
A: QUALITY (and therefore VALUE also) is usually subjective,
meaning one customer is likely to esteem one aspect of Quality
differently than another. As such, we choose to show these
aspects of Value in italics.
The identical relationship is also true for Service.
Q: Why do we place such an emphasis on SUBJECTIVITY?
A: It's been said that "perception is real." Therefore since each
person's subjectivity defines their perception that same
subjectivity then creates a unique or individual understanding of
Value.
Let's explore the UNIQUE attributes of GuardDog Surveillance Systems that continuously add VALUE...
QUALITY
To some, quality may be an internal measure - "We try to do good."
To others, it may be an external measure, "We build good stuff." At
GuardDog Surveillance Systems, Quality begins with each person
and it never ends.
Our products, systems and installations are literally “on trial” 24/7 –
365 days a year. For that reason alone, we are always seeking to
improve our quality – regardless if that means developing better
products, improving internal and external systems, employing
superior installation methods or simply going the extra mile to serve
a customer.
Regardless of how good our product or service may be, there's
always room for improvement - please let us know where or how we
can get better. The only true measure of our quality is how you, our
customers, subjectively define quality.
We're not shy about asking you - our customer - how we "measure
up," so please don't be shocked if/when we ask and please be candid
with your observations - we ASK because we're always trying to
improve.
SERVICE
Service (like Quality) at GuardDog Surveillance Systems begins
with each person and it never ends.
First, GuardDog Surveillance Systems DOES NOT sell "Service
Contracts!" Why not? Our systems are designed, built and
installed in such a manner that a service contract (paid for by
you) would be a poor investment of your resources. You would
literally be paying for "services" from which you'd never receive
any benefit. For this reason alone, we don't do it.
Our products, systems and installations are literally “on trial”
24/7 – 365 days a year. Thus, our service must also support that
kind of “trial.”
Every Internet connected system we build has the installed
capacity to be remotely serviced – 24/7 – 365 days a year and
most of the time we can solve routine issues remotely.
We use only the industries most proven products and installation
methods. When we complete a project, everything works and we
guarantee our material and workmanship for one year.
All that said, from time to time “stuff breaks.” If a failed
component is within manufacture warranty, your cost of
replacement is only our service time. We service other people’s
installed equipment as well as our own – if you purchased the
system and installation from GuardDog Surveillance Systems you
automatically receive a 25% discount off our standard service
rates.
PRICE
Total Cost of Ownership (TCO) is a concept that most people
understand. Simply stated, the initial purchase PRICE of a product
or service is only a portion of that product's or service's cost. As
such, if bottom dollar of the initial purchase is your primary
interest, please allow us to be candid – GuardDog Surveillance
Systems is NOT a good fit for you.
Wow – that’s open honesty, what do you mean?
GuardDog could easily provide systems that are bottom dollar
LEAST expensive… We choose not to because in doing so we
would be forced to compromise VALUE.
We NEVER compromise VALUE.
Though our initial Price is likely to NOT be the lowest bottom
dollar, your total cost of ownership – cost over the life of the
installation – will be lowest when you install a GuardDog video
security system. The following highlights some of the reasons
we’re NOT the lowest initial cost in our market:
- We use more expensive storage hard drives because the application (constantly writing data) demands it. Others that don’t will experience premature drive failures – guaranteed!
- We build a more robust machine than our supplier components demand. Sure we could skimp on component quality or capacity but if, for just a few dollars extra, our equipment operates cooler, at a lower percentage of total capacity is will last longer. Over our history of building and installing equipment we’ve even rebuilt (to our standards) what others have provided and for a fraction of the cost of new, provided our clients with “as good as new.” Building stout with stuff you know about will, in the end, last longer than compromising quality or capacity for price – guaranteed!
- GuardDog professionally hangs and separates (from all other structured wiring) all its video and data cabling – this takes more time and costs more. This practice also prevents problems from happening and insures our installations work today and for years into the future. Others drape their wiring on top of the ceiling tile or worse, run their video cabling along with other high voltage power wiring. Both practices will reduce the life of your installation and/or cause other problems – guaranteed!
- Our system terminations are always well engineered, neat, clean and easy to service – this takes more time and costs more. Others, many who’s workmanship we’ve fixed, tend to look (from the very beginning) like generations of rat families have nested in the equipment. Poor termination practice will always lead to problems – guaranteed!
- We impeccably document all of our installed systems with a comprehensive set of AS BUILT, CAD-generated drawings. This practice, in the video security industry, is virtually unheard of. For a variety of reasons, (perhaps excuses) most others simply don’t bother. Having a set of GuardDog generated AS BUILT wiring, IT Configuration and system connection drawings will save you future expense – guaranteed!
Time is a variable that plays an increasingly vital role in every
customer’s businesses. Quality, service and cost mean little to
any consumer if that consumer cannot get the product (or
information) when they need it. Translating this statement into
a video security system relevant concept…
GuardDog Surveillance Video Systems are simple to use and
our after-installation training service provides our customers
assurance that they will know how to operate their system.
Every GuardDog Surveillance Systems customer knows how to
get what they want/need when they need it – our industry unique
30/120-day Optimization Service Guarantees it!
Of course VALUE is more than just a linear formula – it’s a culture that must be cultivated throughout the entire organization.
At GuardDog Surveillance Systems, VALUE is our culture
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